Feel.org is a non profit organization working under the auspices of 6second. Established in 1993 by Ayman Sawaf and Rowan Gabrielle with the help of Dr. Christopher Hills, Sirah Vettese and Harold Bloomfield MD., with the purpose of making the term” Emotional literacy” a house hold term. Feel expressed the idea that emotions can be learned, and that Emotions are E-motion = energy in motion: electromagnetic energy, a source of electricity, magnetism and information. In 1995, in LA at the home of producer Norman Lear, feel launched the 1m signature campaign/petition to demand to teach Emotional literacy at school and at home. Many well renowned doctors, teachers, artist and influencers signed the petition. Feel the ‘Foundation for education in Emotional Literacy” created the monthly Emotional Literacy newsletter that went to thousand of teachers, schools, government, universities etc promoting Emotional Literacy. When 6seconds showed up in the world, Ayman and Rowan fell in love with them and decided it would be better to support and champion 6seconds instead.
30 years after, and as Emotional learning has become mainstream. Feel decided that it is time to change its plans from promoting Emotional literacy, to supporting the EQ children/parenting/SEL industry, the thousands of mom and pop vendors who create beautiful books, games, trainings, apps etc.. with their sales, marketing and distribution. The second plan for Feel.org is developing the Parent Emotional Literacy certification. Ayman and Rowan donated their Enchante publishing assets to the newly formed KidsEQ.com which will become its commercial arm.
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